Since the city of Saint-Tropez rose to fame in the 1950s thanks to celebrities like Brigitte Bardot, this French Riviera favourite has become a world-famous destination. Known for its glamour, golden beaches, and vibrant culture, this guide on what to do in Saint-Tropez reveals the best ways to enjoy its seaside charm, from iconic ports and luxury boutiques to art galleries and scenic coastal adventures.
Saint-Tropez is a chic coastal town located in the South of France, along the stunning French Riviera. Nestled between Marseille and Nice, it sits on the edge of the Mediterranean Sea. Once a quiet fishing village, Saint-Tropez is now renowned for its beaches, culture, and chic seaside charm.
For families seeking a relaxing vacation that mixes sun, culture, and an elegant seaside lifestyle, Saint-Tropez is absolutely worth visiting. This vibrant village on the French Riviera blends luxury, art, and an authentic Mediterranean spirit. There is no shortage of charm: stroll through its lively port, unwind on stunning beaches, and savour fine dining in a truly iconic setting.
Discover Saint-Tropez's rich heritage along the Old Port, where traditional wooden boats float beside pastel-coloured houses. The Annonciade Museum, a former 16th-century chapel, showcases Saint-Tropez's beauty through works by modern art masters like Matisse. For breathtaking views over the bay, climb uphill to the 17th-century citadel overlooking the Mediterranean coast. Delight at the open-air Provençal Market on Tuesdays and Saturdays in the Place des Lices, a shaded square in the heart of town that is the perfect place to watch pétanque games. Stroll with your family through the village's picturesque cobbled lanes that brim with designer boutiques and local shops.
Saint-Tropez is a true paradise for beach lovers. Along the sparkling Mediterranean Sea, the iconic Pampelonne Beach stretches long and wide – and is home to exclusive beach clubs. The family-friendly Tahiti Beach boasts soft golden sand while the more remote Escalet Beach in Ramatuelle is perfect for a quiet escape. In high season, early mornings are ideal for peaceful swims. Be sure to time your day to watch a spectacular French Riviera sunset, whether on the beach or at your Villanovo villa. For water sports, paddleboarding and snorkelling are a dream in the crystal-clear waters. Our concierges are happy to book you a private boat tour to explore the Gulf of Saint-Tropez in style.
From fine dining at Michelin-Starred restaurants to family-friendly brasseries, Saint-Tropez has something for every type of palate. Fill up on Provençal flavours at the farmers markets and fish markets. Enjoy an alfresco meal of Mediterranean cuisine and fresh fish at the convivial beach clubs. Savour a glass of local rosé at the hip La Petite Plage on the Old Port, a prime perch to spot St tropez's illustrious yachts. Don't miss the tarte Tropézienne, a decadent, cream-filled brioche, sold at its eponymous shops.
St-Tropez offers a wealth of family-friendly experiences, blending outdoor fun with rich cultural appeal. Children can enjoy horse riding through scenic trails or cycling along the coast for stunning sea views. While adults indulge in wine tasting at vineyards in Ramatuelle, the whole family can explore modern art galleries, attend lively summer concerts, and soak up the charm of local festivals that bring the village to life each season. Take a day trip via Les Bateaux Verts ferries to the Venetian-style village, Port Grimaud, or Sainte-Maxime. For a nature break away from the sand, the Massif des Maures forested area is ideal for biking or hiking.
For an unforgettable holiday, stay in a luxury villa with Villanovo. Brimming with amenities like heated private swimming pools and sprawling terraces with Mediterranean views, these homes are ideal gathering places for family and friends.
Villa Lonicera: Located in the secure Bella Vista estate in Saint-Tropez, this contemporary 6-bedroom villa features a private swimming pool, wellness area, outdoor dining area, and gorgeous views.
Villa Salve: In the heart of Saint-Tropez, this 7-bedroom, family-friendly villa boasts a children's room, cinema room, heated swimming pool, large terrace, and pétanque area for fun for all ages.
Villa Piana: Set in the Salins district, this magnificent 9-bedroom villa charms with its outdoor swimming pool, gardens, jacuzzi, and stylishly decorated interiors that feature iconic pieces from the 1950s and 60s.
Villa Marevista: With its high-end amenities, attentive house staff, breathtaking sea views, and 2 outdoor pools, this sumptuous 10-bedroom villa is the epitome of luxury and French joie de vivre.
Villanovo offers a wide range of luxury villas in Saint-Tropez that feature high-end amenities like private pools, a full house staff, tennis courts, and a private chef. Whether you are planning to travel as a couple, a family, or with a group of 10 people, the vast selection of villas has something for everyone.
Find villas in the most sought-after locations in Saint-Tropez Centre, La Belle Isnarde, Les Marres, Les Salins, and Les Parcs de Saint-Tropez as well as nearby Ramatuelle and other beautiful destinations in the French Riviera.
Thanks to our concierge service, every stay becomes an exclusive experience: cultural excursions, private dinners, local wine tastings, boat trips in the summer months, or family activities are organised according to your wishes. Before your arrival, you will receive a personalised travel diary with expert tips on what to do in Saint-Tropez, including the best restaurants, shops, and activities.
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