Where to shop in Florence

You have fallen under the spell of Tuscany and are now on holiday in Florence. After visiting some of the city's most beautiful monuments and drinking a good coffee, it is essential to discover the streets. The best way to visit a city is to wander the streets. The shops you pass will be different from one street to the next. Luxury brands, handicrafts or local products, find out which area of Florence suits you best.
 
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Via de Tornabuoni (Luxury)

Located in the historic centre, this street connects Ponte Santa Trinita to Piazza degli Antinori. Italy is famous for its fashion houses, and it is here that most of the major Italian and international brands are located. Giorgio Armani, Versace, Fendi, Balenciaga, Dolce & Gabbana, Céline and Burberry are just a few of the shops that follow in this area. Via de Tornabuoni is THE street for luxury shopping and will be a paradise for fashion lovers. This street is characterised by numerous Renaissance monuments including the Palazzo Spini Feroni, which now houses the Salvatore Ferragamo Museum, dedicated to the life of the famous shoe designer. A visit not to be missed!

Via dei Serragli (Crafts)

This area is home to a variety of small craft shops. If you are looking for unique pieces, Oltrarno is the place for you. In these workshops, different materials are worked: marbled paper, leather, iron or wood, you are bound to find something you like. Crossing the riverbank, you will be transported back in time, surrounded by artisanal and vintage shops. You will find shoes, jewellery and pottery, among other things. You will definitely find a rare gem in this part of Florence.

The Markets of Florence (Gastronomy)

Gastronomy has an important place in Italy. Stroll through the aisles of Florence's two main markets to discover colourful and fragrant stalls. Fruit and vegetables, fish, meat, clothes, flowers and all kinds of objects enliven these covered markets. The market is the ideal place to find fresh, local produce and even souvenirs.
 

• The San Lorenzo Market is the most important market in Florence and is located in the square of the same name in the historic district. Here you will find a variety of goods, pottery and leather goods, for which the region is known worldwide. The Central Market is home to food stalls, perfect for buying local products or for an Italian-style dinner. 

• The Sant'Ambrogio Market is located in Piazza Sant'Ambrogio. This is the market to go to if you want to taste the typical Italian products, pasta, cheese and Tuscan olive oil. If you want to eat here, there is also a good small restaurant.

Ponte Vecchio (The Jewel of Florence)

The oldest bridge in the country, it has been home to shops since the 13th century. Only jewellery and gold shops are allowed on the Ponte Vecchio. You'll find gems, bracelets, rings and necklaces by the thousands. These jewellers display unique pieces in this historic place. It is a must-see place in Florence.
 
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