Morocco is a captivating destination. Here, history meets modernity and the country's vibrant culture is revealed in its two emblematic cities: Marrakech and Essaouira. Located just a few hours apart and ideal for a first visit to Morocco, these two destinations offer a total immersion into Moroccan authenticity. Here's an overview of the treasures to discover when you hit the road to this unforgettable holiday.
For the first time in Morocco, a trip to Marrakech offers unrivalled immersion. Between cultural discoveries, gourmet moments, and lively events, Marrakech merges tradition and modernity for a unique experience that makes it one of the most popular tourist destinations in Morocco.
Nicknamed the ‘Ochre City’, Marrakech is a veritable open-air museum. Its historic centre, the Medina, is a maze of lively alleyways where the scent of spices, colourful fabrics and local handicrafts mingle. You'll discover souks brimming with Moroccan treasures: everything from lanterns and argan oil to pottery and carpets. Take a stroll through the jewellery district, passing by the Médersa Ben Youssef and the Maison de la Photographie de Marrakech, then stop at Place Jemaa el-Fna to watch snake charmers and listen to traditional storytellers.
After a morning exploring the souks in the old town, treat yourself to a break in one of the city's many restaurants that specialize in Moroccan food. Le Jardin and La Famille offer a delicious culinary experience, while Terrasse des Épices serve up breathtaking views of the Atlas Mountains, perfect for al fresco dining to take advantage of Marrakech's warm temperatures.
Don't miss a visit to the Jardin Majorelle, a haven of peace and colour, or the opulent 19th-century Bahia Palace. If you're looking for a unique experience, opt for a hot-air balloon ride or a quad, buggy or camel ride in the Agafay Desert. For a more tranquil experience, nature lovers will be wowed by the Ourika Valley and its wild nature.
People adore the unique craftsmanship and shopping experiences that Marrakech has to offer. In collaboration with Moroccan and French brands, Sook Paris sells a high-quality selection of decorative objects and clothing. At Heritage Berbere, you'll discover enchanting home and body fragrances inspired by the vibrant scents and colours of the Casablanca souk. Finally, LRNCE, a lifestyle brand founded by Belgian designer Laurence Leenaert, brings a fresh touch and spontaneity to interior design.
The Marrakech International Film Festival is one of the continent's most prestigious events, attracting world-renowned filmmakers and actors every year. Meanwhile, Marrakech du Rire has become a not-to-be-missed event for comedy fans, bringing together comedians from all over the world. Finally, the Marrakech Oriental Dance Festival showcases dancers from the Arab world in bewitching spectacles that highlight grace and traditional rhythms.
Whether you're planning an entire holiday or an excursion to Essaouira from Marrakech, let yourself be seduced by this authentic coastal town. With its striking contrasts, the small coastal town of Essaouira is the perfect place to discover Morocco for the first time. On a family holiday with your little ones or a romantic weekend away, you'll be won over by its authenticity.
A UNESCO World Heritage Site, the ancient medina of Essaouira seduces with its Portuguese architecture. Stroll along the ramparts for breathtaking views of the Atlantic Ocean. Don't miss the spectacle in the port area where fishermen return with their catch, particularly the local delicacy: sardines.
Essaouira is equally famous for its food scene. Two of the best restaurants in Essaouira, Le Chalet de la Plage and La Mouette et les Dromadaires offer splendid sea views and serve fresh seafood and grilled fish in a relaxed atmosphere just steps from the sandy beach. Enjoy a fish tagine or grilled meats with a glass of Moroccan wine or a local cocktail.
With its windy beaches, Essouira is the perfect spot for water sports enthusiasts. Try your hand at surfing, kitesurfing or even windsurfing at Océan Vagabond, a renowned water sports centre. Or opt for a relaxing day in the sun on the main beach, Sidi Kaouki.
As you stroll through Essaouira's medina, you'll discover craft shops that reflect local know-how. Galerie Elizir's decorative objects and vintage furniture and Histoire de Filles, an indie designer boutique, are essential places for people to bring back authentic souvenirs from your trip to Essaouira. You can also discover Essaouira's treasure, argan oil, which is renowned for its cosmetic and culinary benefits.
The Essaouira Gnaoua Festival is a not-to-be-missed event that attracts thousands of people each year thanks to its vibrant celebration of Gnaoua music - a unique genre that combines African rhythms and Sufi traditions. In Essaouira, the streets are filled with music and dance, creating a spellbinding atmosphere. The Printemps Musical des Alizés is another major festival in Essaouira, where classical music concerts are held in exceptional venues in and outside of the Essaouira medina.
Villanovo offers luxury villas and characterful riads in Marrakech that are located in the most sought-after areas, from the Palmeraie to the most beautiful riads in the Medina. And because there's something for everyone in Morocco, take advantage of an ocean-front holiday and pretty beaches in picturesque Essaouira or Oualidia, nicknamed the ‘Blue Pearl of Morocco’.
Villanovo adapts to your every need, offering stays in a villa on a golf course or with a swimming pool, house staff or meals prepared by a private chef.
Our attentive concierges will take care of all the details so that you can concentrate on the precious memories you and your loved ones will create. This personalised service is here to answer common questions and help you organise your stay, like booking excursions in the Sahara Desert, visits to Essaouira, or camel rides in the Palmeraie. During your holiday in Morocco, Villanovo offers you a travel diary with our recommendations for the best restaurants for Moroccan food, small shops and other experiences to discover in Marrakech or Essaouira.